Let’s talk about how Gmail Ads can grow your business. Here are five reasons why your business needs to start using Gmail Ads.

Reach Customer Where They Spend Tons of Time

Email marketing is a vital channel for every business. Here 87 percent of companies do email marketing.

After all, Google has revealed Gmail now has more than 1 billion monthly active users. And people are pretty much addicted to their inboxes – they check their emails when they wake up, throughout the day, and before going to bed, many people are spending more than an hours in their inboxes every day. Clearly, we can assure that Gmail Ads has a huge opportunity for your business to build brand awareness and reach leads and prospects.

Gmail Ads Look Organic

what is a Gmail Ad?

It’s a type of ad that appears in the Promotions tab of people’s personal Gmail inboxes. Like this:

Your ad will get a ton of impressions, but you only pay when people click on your ad. And the more people who click on your ad, the less you’ll pay.

Increase Open Rates With Killer Email Subject Lines

The secret to Gmail Ad success is in using attractive email subject lines.

Focus on the top 5 percent of your best performing subject lines. Reuse these subject lines in Gmail Ads!

If your subject lines were organic unicorns, then it’s highly likely that they’ll also do well as a Gmail ad. If a subject line open rate sucked before, it will suck again as a Gmail ad. Your own data has proven that few people clicked on them. Don’t waste money on these .

Good ROI

Email open rates are generally around 5 to 10 percent. Based on some early, data we saw an average click-through rate of around 10 percent at an average cost of $0.10 per click, and conversions were solid.

Gmail Ads are a simple way to get your emails in front of people. While it’s not free, as we’ve already seen, it can be reasonably cost effective when done right.Also make sure to check your Gmail metrics – Google will tell you the number of saves, forwards, and clicks to website your ads generated. This data can help you figure out what’s working and shape future Gmail Ads.

Genius Keywords Targeting Ideas

Here smart and powerful ways to target people through keyword targeting with Gmail Ads.

First, there’s remarketing- your most powerful tool and an essential technology for driving business growth. Although remarketing in the traditional sense isn’t available within Gmail Ads, there is a clever hack to get around this.

Do keyword targeting on your brand terms. This will help you reach people who are already in your funnel, including people who have received but haven’t opened your regular emails (remember, if open rates are 5 or 10 percent, that means 90 to 95 percent of people aren’t seeing your messages!). Keyword targeting will help increase Gmail Ad clicks and reduce your costs. Second, you can also target the trademarks of your competitors. With the right offer, you might be able to steal some sales by targeting people who are in the market for a competing solution.

Conclusion

Like Facebook ads, AdWords, and Video ads, Gmail Ads is a technology you need to adopt to grow your business. If you want to reach people where they spend ridiculous amounts of time, then you should seriously consider using Gmail Ads.

Gmail Ads look more organic than ever. As long as you use extremely effective subject lines that attract tons of clicks, which will reduce your costs. Plus, you can target people who are already in your funnel or almost ready or  to buy a product or service which you sell.